Hello Kitty® & Friends Reunite with PUMA for Another Collection

Sanrio is back with another PUMA Sportstyle collection, further spreading the reach of Hello Kitty® & Friends. The ongoing partnership has put together footwear, apparel, and accessories for Kids, with some items being offered in Adult sizing.

On the sneaker-front, the Palermo, Easy Rider, Suede XL, Fun Racer SLIPTECH™, Carina 3.0, and Club II Era indulge in color palettes and graphics that bring the beloved fictional characters to life. Kuromi, My Melody, and a host of other figures further cement themselves in pop culture through pink and purple-clad footwear that matches with other items prepped for the Fall 2025 season.

Backpacks, pleated skirts, and dad caps are just some of the other co-branded products from the Big Cat Brand and Sanrio's popular titles. Glitter panels, all-over prints, and detachable decorations join the mix throughout the lineup of offerings.

Enjoy closer shots of the Hello Kitty® & Friends Collection ahead. Items are currently live on PUMA.com with the full collection available through Sanrio.com. If product sells out, you can secure your favorite items through after-market platforms like StockX.

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