LaMelo Ball's signature brand with PUMA has seen significant growth in 2023, with the resurgence of his first signature shoe in various colorways and the launch of the PUMA MB.03. Adding to this momentum, LaMelo's third signature model is set to celebrate the "Year of the Dragon" with a special edition release, showcasing a design that subtly honors Eastern traditions.
The PUMA MB.03 "Chinese New Year" edition, while not overtly featuring dragon imagery, connects to the theme through its use of color. The mid-top model is adorned with regal gold accents that highlight key areas of the sneaker, including the sole unit, TPU mudguard, quarter, and laces. This luxurious gold shading lends the shoe an air of opulence and celebration, befitting the festive spirit of the Chinese New Year.
Contrasting the bold gold is a much lighter shade of tan, which covers the upper textile and the uniquely warped heel counter. This neutral tan extends to the inner lining, tongue, and pull tabs, providing a subtle yet sophisticated backdrop to the more vibrant gold detailing. Adding another layer of visual interest, the upper claw marks reveal a peach-orange contrast, which is echoed in the various branded embellishments on the tongue.
The PUMA MB.03 "Chinese New Year" is not just a celebration of LaMelo Ball's growing signature line with PUMA but also a tribute to the rich cultural heritage of the Chinese New Year.
Pairs are set to release on PUMA.com on January 12, 2024, for $140.