PUMA and Alex Toussaint Team Up for “Effortlessly Cool” Collection

Global sportswear brand PUMA has once again joined forces with Peloton Instructor and PUMA ambassador Alex Toussaint to launch a new signature line — the PUMA x ALEX TOUSSAINT “Effortlessly Cool” collection. The drop embodies Toussaint’s motivational mindset and brings an elevated edge to both training and off-duty style.

At the center of the release is the ForeverRun NITRO 2, a stability running shoe built for consistency and comfort. It features a wider midsole base and dual-density NITROFOAM™ cushioning for improved stability and smooth transitions. A rolled collar and engineered knit upper round out the design, offering a premium fit designed to last through daily miles or gym sessions.

Supporting the footwear is a full range of men’s and women’s apparel that transitions effortlessly from workout to recovery. Key performance pieces include the PUMA x A.T. Performance Long Sleeve, Performance Tank, Run Woven 5” Short, and Women’s Shapeluxe High-Neck Bra with matching 7/8 Tights. For downtime, Toussaint’s “Feel Good, Look Good, Do Better” mantra is reflected in the Cloudspun Hoodie, Jogger, and Cropped Hoodie selections — all designed with ultra-soft fabrics and tailored fits for everyday ease.

Each item in the Effortlessly Cool lineup comes in neutral shades like Velvet Moss, PUMA Black, and Alpine Snow, accented with co-branded detailing that nods to Toussaint’s motivational energy and disciplined approach.

The PUMA x ALEX TOUSSAINT Effortlessly Cool collection is available now exclusively in the PUMA mobile app and will expand to PUMA.com and flagship stores in NYC and Las Vegas starting September 15. Prices range from $40 to $150.