PUMA Basketball Signs Kelsey Mitchell

PUMA Hoops has announced a new partnership with WNBA star Kelsey Mitchell, adding one of the league’s most dynamic guards to its growing basketball roster.

The partnership also connects Mitchell to PUMA’s Hali franchise, led by Indiana Pacers star Tyrese Haliburton. Mitchell and Haliburton, both standout Indiana guards who wear No. 0, have built a close relationship rooted in competition, leadership, and a shared love for the game.

“Kelsey represents everything we value at PUMA Hoops — confidence, competitiveness, individuality, and a genuine connection to the game,” said Archie McEachern, VP of PUMA Basketball. “Her impact on and off the court continues to grow, and we’re excited to welcome her to the family.”

For Mitchell, the move brings together performance, culture, and community while expanding the reach of the Hali line into the women’s game.

“This partnership felt authentic from the start,” said Mitchell. “PUMA continues to push basketball culture forward in a creative and meaningful way. Being connected to a brand that values self-expression, performance, and community means a lot to me. Seeing the success Tyrese has had with the Hali shoe from day one, I’m excited to team up with him and PUMA to trail blaze the Hali franchise into the women’s game.”

Haliburton also welcomed Mitchell to the PUMA family, pointing to her consistency and competitive edge.

“Kelsey is one of the toughest competitors I know and somebody who has always stayed true to herself,” said Haliburton. “She’s earned everything through hard work and consistency, and I’m excited to see the contribution she will make to the Hali franchise as part of the PUMA family.”

The signing continues PUMA Basketball’s push to support athletes shaping the future of the sport, while further strengthening its presence in women’s basketball.

For more on PUMA Basketball, Labaron Philon Jr. recently joined the growing roster.