Available Now // Puma x Lamelo Ball LaFrancé "Untouchable" and "Moments"

Following the overwhelming success of their initial collaboration, PUMA Hoops and NBA star LaMelo Ball are set to captivate the sneaker world once again with the release of two new colorways of the LaFrancé, a sneaker that draws inspiration from the bold aesthetics of the Y2K era.

The LaFrancé Moment offers a subtle yet stylish look with its cream and brown palette, enhancing the sneaker's exaggerated, chunky silhouette. This colorway not only speaks to the ongoing trend of earth tones in fashion but also aligns seamlessly with summer’s laid-back vibe. Its design features iconic graphics and an overall composition that leans heavily into the extreme, standout aesthetics of the early 2000s, making it a must-have for enthusiasts of both retro and contemporary fashion.

On the other end of the spectrum, the LaFrancé Untouchable stands out with its bold fuchsia-on-black colorway. This striking combination adds a vibrant pop of color to any outfit, ensuring that wearers make a statement with every step. The Untouchable is designed to catch the eye, offering a unique style that's expected to resonate well with those who favor daring and distinctive footwear.

Both sneakers will be available at a retail price of $110. Potential buyers can find these latest designs at PUMA.com, through the PUMA mobile app, at PUMA's NYC Flagship store, and at various retailers including Foot Locker, Kids Foot Locker, and Champs.

Slated for release on July 19, these latest additions, named LaFrancé Moment and LaFrancé Untouchable, promise to merge high fashion with streetwise flair, perfectly encapsulating Ball’s distinctive style.

Enjoy official product images below of both iterations and make sure to keep your eyes on our official twitter for further updates.