JJJJound continues to make its minimalist mark in the fashion and footwear industry. Now, the one-time moodboard brand extends its acclaimed partnership with Reebok by revisiting the iconic Club C.
In their latest collaboration, JJJJound transforms the Reebok Club C into a bastion of subtle elegance, adhering closely to the sneaker's classic design while infusing it with a distinct sense of sophistication. The sneaker's upper is crafted entirely from luxurious tan suede, preserving the traditional perforations and stitching that are hallmark features of the Club C.
This collaboration introduces three stunning colorways: White, Cork, and Light Grey. Each colorway adds its unique flair to the timeless design, offering options to suit various tastes and styles.
The collaboration strips back the branding to emphasize a cleaner, more streamlined look and introduces an unbranded nylon tongue that enhances the sneaker’s sleek profile. True to JJJJound's minimalist aesthetic, the only branding present is a discrete white JJJJound logo subtly placed on the midfoot window, providing a tasteful contrast against the tan suede.
The sneaker is set on a crisp white, pebbled rubber midsole, with a complementary grey outsole that ties the design together across all three color variations. This approach respects Club C's heritage and elevates it, offering a masterclass in how minimalism can be both luxurious and approachable.
Pairs are set to release first on JJJJound.com on May 9th, 2024 (12:00 ET) followed by a wider release at global stockists on May 15th.