Karol G Signs with Reebok; Helps Usher In New Era of Classics

Carolina Giraldo Navarro—known across the globe as Karol G—is the latest cultural figure to lend her image and likeness to one of the world's biggest sportswear brands. She joins Reebok Classics as a global ambassador.

As one of three major legacy brands, Reebok has spent the last few years revisiting its archive to breathe new life into some of its most popular styles from the past. Karol G, who boasts a loyal fanbase across the Americas and elsewhere, will help the Massachusetts-based institution re-introduce key product to savvy consumers, as well as all-new audiences.

"I'm so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment," shared Karol G in an official announcement. "Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go."

Some of the silhouettes that the Colombian artist will help promote include: Workout Plus, Freestyle Lo, Club C 85, and Classic Leather. Classic apparel styles will also form part of Karol G's wardrobe moving forward. She and Reebok will release co-designed collections that'll allow her fans live with her creative expression.

The announcement kicks off Reebok's Born Classic. Worn for Life. campaign. An initial spot, shot by Renell Medrano, "celebrates Reebok’s most iconic moments and the women who inspired generations - from Princess Diana’s effortless style to Jane Fonda’s studio workouts," according to the brand. The Born Classic. Worn for Life. global campaign will also serve as a platform to showcase rising male and female talent from key cities across the globe.

The Reebok Classics SS26 Garment Leather Collection launches on Wednesday, Feb. 18. Enjoy photos of Karol G wearing items from the range ahead.

For more product news, check out the adidas Valentine's Day 2026 Shopping Guide.