Reebok is Bringing Back Allen Iverson's Answer III Sneaker

As we edge closer to 2024, it's clear that Reebok isn't just looking to make a splash in the basketball market - they're gearing up for a tidal wave. With Shaq and Iverson guiding the ship, it's no overstatement to say that the brand is poised to reintroduce itself with authority and reverence to its storied past.

Taking a deep dive into their archives, Reebok is not merely resting on the laurels of their legends. They're breathing new life into classics. Fresh off the announcement of the Shaq Attaq “MVP,” the brand is setting the stage for the return of the Reebok Answer III. A signature silhouette that debuted in 1999, the shoe's subsequent 2006 re-release only further solidified its iconic status. Echoes of its time, the stitched upper of the Answer III bore resemblances to the Air Jordan 12, but it was its introduction of the DMX cushioning that truly set it apart. This feature would continue to be a cornerstone of the Answer line, cementing its place in sneaker lore.

Mark your calendars for November 10th, when these classics are set to return on Reebok.com for $140 — hopefully, the first of many retrospective releases to come under the Shaq-Iverson banner.