Where to Buy the Bleu De Paname x Saucony Azura

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American-French allies.

Saucony appears to be not only a traditional brand for top-class performance runners but also captures the sneaker-world with outstanding lifestyle-silhouettes. Now the American sneaker-brand has linked up with the French streetwear label »Bleu de Paname« in a cross-Atlantic collaboration that delivers a new colorway of the iconic Saucony Azura. The Saucony x Bleu de Paname Azura unites American athletic with French flair!

First released in 1988, the Saucony Azura was originally pitched as a nimble road racer with advanced technical innovation at its core. Saucony wanted to create a shoe with one very simple goal: making your commitment to running as comfortable and safe as possible. More than 30 tears later the Azura is not only hyped as a functional runner but as a dope lifestyle-silhouette as well!

Within the collaboration with Bleu de Paname, the original athletic look of the Azura gets a strong upgrade, influenced by the Parisian charm. BdP launched its first collection in 2009 and presents ever since high-quality men’s fashion, inspired by classic French and hardwearing workwear.

The brand’s typical mix of functionality and style also dominates the new Saucony x Bleu de Paname Azura. Its design was mainly inspired by BdP founder Thomas Giorgetti’s USA trip in the ’90s. Thus the applied acquainted color scheme of white, navy blue and orange is based on the signature shades of many great American sporting teams. The classic Saucony logo is given a stitched-on denim finish, as subtle »BdP«-branding hits are applied to the mudguard and tongue. The usual EVA midsole provides optimal comfort and long-lasting cushioning.

The Bleu de Paname x Saucony Azura arrives at select retailers like 43einhalb tomorrow, August 3rd, for €109.95