Under Armour has added Cincinnati Bengals wide receiver Tee Higgins to its growing football roster.
The move also marks a notable brand switch for Higgins, who was previously with Nike before joining Under Armour for the 2026 season. He’ll now represent UA on and off the field across footwear, apparel and accessories.
The signing reconnects Higgins with a brand that has been part of his football story for years. Before starring at Clemson and making the jump to the NFL, Higgins took part in the 2017 UA Next All-America Game as one of the nation’s top high school prospects.
His addition comes as Under Armour celebrates its 30th anniversary and continues to build back into the sport where the company first made its name. The brand has also recently signed NFL rookies Jadarian Price, CJ Allen and Eli Heidenreich.
The 2026 season marks the second year of Under Armour’s return to the NFL, with Higgins joining a roster that already includes Justin Jefferson, DeVonta Smith, Jonathan Taylor, Jake Ferguson, Zay Flowers, Cam Ward and Nick Emmanwori.
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