Under Armour and Dodge SRT Link Up for a Full-Throttle Collection

Under Armour is leaning into American muscle with its latest collaboration, teaming up with Dodge SRT for a footwear and apparel capsule built around one of the loudest names in car culture.

The Dodge SRT badge, and the Hellcat in particular, has become more than a performance marker. It sits somewhere between street legend, modern collectible, and pure horsepower flex — the kind of machine that carries just as much presence parked as it does moving. That attitude gives Under Armour a strong lane to work with here, especially as the brand continues to build out more lifestyle-focused footwear and apparel around its performance roots.

Leading the collection is the Under Armour HB-LO, a new low-top silhouette that gives the brand’s logo a much bigger role. The shoe arrives in a black leather and mesh build, with oversized UA paneling worked into the sidewall. Red mesh hits the collar, heel, and midfoot windows, tying the pair back to Dodge’s performance language, while the SRT badge appears on the lateral side.

The sneaker is finished with an off-white sculpted sole unit, black traction sections, and red detailing worked into the midsole cutouts and heel pull. It is a clean color setup, but the shape and branding give it a more aggressive edge than a standard lifestyle runner.

The wider capsule continues the auto-inspired theme with a run of apparel, including retro-style graphic tees and a black cap with flame detailing and SRT Hellcat branding. One tee features a red Dodge muscle car graphic with “True American Muscle” text, while another leans heavier into the Hellcat identity with a bold front-facing car print.

The Under Armour x Dodge SRT collection is set to release on June 21st.

To set yourself a release reminder for this drop, make sure you download the House of Heat° App.