Under Armour Signs Tini Stoessel as Global Brand Ambassador

Under Armour has officially announced a bold new partnership with Argentinian pop sensation Martina “Tini” Stoessel, uniting sport, music, and culture as the brand continues to expand its definition of what it means to be an athlete.

TINI is one of the most influential figures in Latin pop today, with a career spanning multi-platinum hits, sold-out global tours, and collaborations with some of the biggest names in music, including Coldplay, Christina Aguilera, Karol G, Alejandro Sanz, Anitta, Steve Aoki, and Becky G. With over 35 million social media followers and more than 10 billion streams, she stands as the most-streamed Argentine artist across digital platforms. Her artistry—defined by strength, authenticity, and constant evolution—has made her a defining voice for her generation.

The new partnership with Under Armour is built on a shared commitment to empowering individuals through movement and mindset. Plans include co-created global campaigns, exclusive content, and live appearances—starting with FUTTTURA, a multi-city festival this fall that will merge fashion, music, and performance for audiences around the world.

To mark the collaboration, TINI makes her Under Armour debut wearing the UA HALO Racer, the brand’s latest performance-meets-style sneaker. The silhouette is now available on UnderArmour.com, setting the stage for a partnership that blends high-performance innovation with a street-ready aesthetic.

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