South Carolina's MiLaysia Fulwiley might not be the biggest name in college basketball, but she's been leaving her mark on the game. Back in March 2024, the 19-year-old signed a partnership with Stephen Curry's Curry Brand, a sub-label of Under Armour. The multi-year NIL (name, image and likeness) deal has made Fulwiley one of the burgeoning imprint's faces. Additionally, it's offered her exclusive product from the UA unit – including the Curry 12 'FamLAY' PE (Player-Exclusive).
Clad in a color scheme to match the South Carolina Gamecocks's 'Black/Garnet' uniforms, Fulwiley's latest Curry Brand PE is a love letter to her family (blood and otherwise), dogs, and hometown of Columbia, S.C. The performance-basketball sneaker, which features dual-density UA Flow cushioning, enjoys special logos across the midsole; Columbia's 803 area code on the tongue and insole; and other nods close to the collegiate hooper across the spine. A shimmering gold tone works in-tandem with the remainder of the color palette to inject an elegant touch into the Player-Exclusive pair.
Enjoy a closer look at Fulwiley's Curry 12 PE below. And for sneakers you'll be able to purchase at retailers, check out the Air Jordan 12 'Flu Game' retro landing on March 1.
![](https://cdn.sanity.io/images/pu5wtzfc/production/8e7fcee84d3cf9ee2ae9021f0f101d2cc693ebc8-2000x1818.jpg/UA-Curry-12-FamLAY-PE-7.jpg?rect=1,0,1999,1818&w=320&h=291&auto=format)
![](https://cdn.sanity.io/images/pu5wtzfc/production/3d3127abae95c89ae96f77d17edd8c0bb3735a64-2000x1818.jpg/UA-Curry-12-FamLAY-PE-5.jpg?rect=1,0,1999,1818&w=320&h=291&auto=format)
![](https://cdn.sanity.io/images/pu5wtzfc/production/fc1773e032560302d4ba96017698cbde318f1cdb-2000x2501.jpg/UA-Curry-12-FamLAY-PE-6.jpg?rect=0,1,2000,2500&w=320&h=400&auto=format)
![](https://cdn.sanity.io/images/pu5wtzfc/production/efb6d1d0506469b9bc174fdfa57af9dc9f5bb3c1-2000x2501.jpg/UA-Curry-12-FamLAY-PE-8.jpg?rect=0,1,2000,2500&w=320&h=400&auto=format)