The Australian-born collector platform is launching Stateside with House of Heat°

Australia already knows the game. Rewards clubs, member draws, and collector-focused communities have become a major part of the culture, giving everyday fans access to prizes and perks that would otherwise be behind resale prices or private networks. Now, UNLCKD is bringing that same model to the United States.

Built by collectors, for collectors, UNLCKD is a members-only platform centered around some of the most coveted items in street culture. That means sneakers, trading cards, fashion, art, watches, collectibles, and more — all brought together under one membership.

The idea is simple: if you’re a member, not only do you get a slew of exclusive benefits, but you’re automatically entered in every weekly giveaway draw.

UNLCKD works as an ongoing membership platform. Members receive automatic access to exclusive giveaways, perks, discounts, partner offers, and a wider collector community. For those in the U.S. who are new to the model, think of it as a collector rewards club built around the things people already chase — from rare Jordans and signed cards to Rolexes, designer pieces, and pop-culture grails.

Now, in partnership with House of Heat°, UNLCKD is officially launching in the U.S., bringing its proven Australian model to a much larger audience.

The launch will be led by eight major U.S. draws over the next two months, each one built around a different corner of collector culture. The opening lineup includes a Cooper Flagg Topps Chrome Auto, a BearBrick 1000% Michael Jordan 1992 Team USA figure, a NAHMIAS x Marty Supreme A24 Classic Warm Up Jacket, the Air Jordan 4 “Nigel” Brick by Brick, and a 1999 Pokémon Base Set Unlimited #4 Charizard Holo PSA 9.

The second half of the launch slate keeps things just as strong, with the Jordan 1 Retro High Virgil Abloh Archive Alaska, a Topps Finest MLS #1 Lionel Messi PSA 9 Auto Authentic from 2023, and a Rolex GMT-Master II “Bruce Wayne” also included in the first wave of prizes.

Past winners have already shown how the model works in Australia, and the U.S. launch now gives American collectors the chance to get involved from the start. Whether you’re into sneakers, cards, art toys, fashion, watches, or all of the above, UNLCKD is built around one simple idea: membership should unlock more than just access.

“Note”UNLCKD's Past Winners have won Rolexes, OFF-WHITES, Air Mags, + More!

The first U.S. draws are now rolling out through UNLCKD in partnership with House of Heat°. Become a member today to unlock automatic entry into the draws and access to future member-only perks, prizes, and collector rewards.