Adidas Announces Multi-Year Partnership with Audi Formula 1® Team

Adidas is no stranger to the world of motorsport, but the last year has seen it go all-in on the world of Formula 1®. Having shaken up the industry by joining forces with fellow German institution Mercedes-AMG PETRONAS F1 Team, the Three Stripes has just announced a multi-year partnership with the future Audi F1 Team ahead of its debut in 2026.

As the Formula 1® squad's official apparel manufacturer, Adidas looks to combine cutting-edge technology and culture-shaping design to deliver product that looks as good as it performs. The full scope of the partnership's endeavors has yet to pan out, but the Three Stripes promises to bring high-quality gear for the new team's fans at the top of '26. It's likely collections will include co-branded Adidas Originals footwear, Authentic Driver Jerseys, and accessories.

"We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport," said Bjoern Gulden, CEO of Adidas, in an official press release. "Bringing together the iconic Four Rings and our Three Stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!"

Visit Adidas.com/Motorsport right now to shop all available product. Audi-branded gear will arrive ahead of the Australian Grand Prix the weekend of March 6-8, 2026.

For more from the Three Stripes, check out the 2026 FIFA World Cup Match Ball.