The OG Ultra BOOST Returns

BOOST is back.

Well, it’s only been 3 years, but it looks like adidas are trying to reclaim some of that market share they had back in 2015, with the re-release of the OG Ultra BOOST — the sneaker that kick started their short-lived dominance.

For the 2018 holiday season, adidas will be bringing back the “Purple” UltraBoost 1.0 — the one made famous by Kanye West when he was spotted in them pre-launch.

But will the hype still be there, three years later?

We can only wait and see.

The adidas Ultra BOOST 1.0 OG will release on December 1st, at select adidas Originals retailers and adidas.com for $180.

adidas Ultra Boost “OG”

Color: Core Black/Gold Metal-Purple
Style Code: B27271
Release Date: December 1, 2018
Price: $180

Where to Buy: adidas.com