Always Do What You Should Do x Adidas Superstar Drops February 24

The landscape of sneaker collaborations is about to get a refreshing addition as the New Zealand-born brand "Always Do What You Should Do" makes its first foray into the world of footwear.

In partnership with Adidas, the brand, affectionately known as ADWYSD, unveils a unique rendition of the classic Superstar silhouette, infusing it with a spirit of playfulness, community, and outdoor zeal that reflects its skating and surfing heritage.

This collaborative Superstar isn't just another drop in the ocean of sneaker releases; it's a celebration of ADWYSD's ethos of inclusivity and the joy of simply having a good time. The choice of a synthetic leather upper prepares this shoe for various outdoor adventures, demonstrating a keen understanding of the practical needs of its wearers. Adding a reflective heel tab adorned with the adidas trefoil logo in green enhances visibility and adds a pop of color.

Perhaps the most distinctive features of this collaboration are found in the details that echo the brand's identity. The Always “@” logo makes a bold statement on the skate-friendly, puffy tongue, ensuring recognition and brand alignment at first glance. This logo reappears on the oversized laces, offered in both purple and green, allowing for personal customization and a nod to the brand's playful aesthetic.

Underneath, the collaboration continues to pay homage to ADWYSD's roots, with a left sole depicting a map of New Zealand, acknowledging the brand's origins with a touch of patriotism. The right sole carries an equally meaningful message, “Tell Your Friends You Love Them,” a reminder of the brand's commitment to positive affirmations and the importance of expressing affection.

Set to launch initially on ADWYSD's official website on February 17th, followed by a wider release on adidas.com on February 24th, this collaboration between Always Do What You Should Do and adidas is not just a sneaker; it's a testament to the power of community, fun, and the universal language of good vibes.