Anthony Edwards might've not had the 2024-25 NBA Playoffs run he would've liked, but the Minnesota Timberwolves star has been hard at work during the offseason. Ahead of his next campaign, the 24-year-old is taking his personality and game across China via the Believe That. Tour powered by Adidas Basketball.
Edwards' first-ever tour across the Asian country kicks off on Thursday, Aug. 21, in Shanghai and runs until Thursday, Aug. 28, when the visit concludes in Beijing. The multi-city experience allows fans across China to connect with the NBA All-Star like never before.
Ahead of the announcement, Edison Chen unveiled the "Blue Flame" Clot x Anthony Edwards 1 collaboration. A longtime mediator between East and West, Chen likely developed his first project with the Three Stripes' hoops division with China's audience in mind. The sneaker's connection to the Canadian-Hong Kong creative will surely win it some points throughout the country.
As part of the Believe That. Tour, Edwards and team present Ant Farm, a dynamic activation platform to Shanghai, Chengdu, and Beijing. Visitors will be able to immerse themselves in the "Believe That." mindset that's been crucial to Edwards' success.
Adidas Basketball's first major international campaign for Anthony Edwards demonstrates the brand's commitment to helping make the 24-year-old the sport's biggest figure. Event recap photos have been added below.
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