Fear of God Athletics, in partnership with adidas, has made a significant move by joining Overtime Elite (OTE) as the league’s eighth team. The announcement marks a monumental step for the brand, which has long been influenced by the spirit of sport. The Fear of God Athletics team will be outfitted in bespoke uniforms and performance footwear designed by Fear of God Athletics, bringing a new level of style and purpose to the OTE basketball landscape.
Jerry Lorenzo, the founder of Fear of God, shared his excitement about the partnership, stating, "Fear of God has always drawn inspiration from, and been guided by the spirit of sport, both off and on the court. We are excited to be in a position to tangibly reach the next generation through this partnership with OTE. Our goal has always been to inspire the next generation. At a baseline through honest, intentional product, we believe we can provide the team with the messages of purpose, confidence, and teamwork, which are foundations for the game of life and basketball."
The collaboration between Fear of God Athletics and OTE is about much more than just basketball—it’s about empowering athletes and making a meaningful impact on their lives. Head Coach Cilk McSweeney added, “We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond basketball—it’s about aligning with a higher purpose to make a meaningful impact on the lives of our players. The inspiring work Jerry has done motivates us, and we’re eager to see how our program can reflect the values that Fear of God stands for.”
Tyler Rutstein, Chief Brand Officer at Overtime Elite, also expressed his enthusiasm about the partnership, stating, "We are excited to announce Fear of God Athletics as Overtime Elite’s newest team. Throughout our brief history, we’ve always approached teams and their identities in an unconventional way and have been intentional with partners who aligned with our vision around athlete empowerment. Jerry Lorenzo has created a beloved brand with a high sense of mission, and we’re looking forward to bringing our brands together through basketball, inspiring a whole new generation of fans." Fear of God Athletics debuted their new uniforms in a game against the City Reapers on Friday, November 8, at OTE Arena.
In addition, Fear of God Athletics’ first true performance sneaker, the II Basketball, is set to release in December 2024, providing a further testament to their dedication to delivering high-performance, purposeful basketball footwear. Expect more details on the sneakers soon, and make sure to keep your eyes locked onto our official twitter for further updates.
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