Is Kai Cenat Joining adidas?

Kai Cenat has been wearing a lot of adidas lately, and it’s starting to raise a few eyebrows.

The streamer has appeared in several Three Stripes looks in recent weeks, giving people reason to wonder whether there could be something developing between Cenat and adidas. For now, though, neither side has announced an official partnership.

A potential deal would make plenty of sense given how closely sneakers, basketball and fashion already intersect with Cenat’s content. His influence also extends well beyond streaming, making him the kind of personality sneaker brands have increasingly looked toward as they expand outside of traditional athlete endorsements.

If Cenat does eventually sign with adidas and receive his own footwear PEs, he wouldn’t be the first streamer to do so. Ray Asianboy already has a relationship with adidas Basketball that has included his own player-exclusive footwear.

For now, it’s simply something to watch. Cenat’s recent adidas rotation could be nothing more than personal preference, but the frequency is certainly enough to make a potential partnership worth keeping an eye on.

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