Kid Cudi Announces Partnership With adidas

There’s a new Kid in town.

adidas Originals is not slowing down when it comes to onboarding top tier musical talent to their influencer list. Earlier in April, the brand announced that it will collaborate with none other than Queen B herself, Beyoncé, joining Donald Glover, Pusha T, and Kanye at the brand. Their goal to connect with the youth is paying off, and now, by signing Kid Cudi, their plans to dominate the youth culture have been strengthened.

That is, if Cudi pushes out some heat, unlike his list-topping Worst Sneaker Collab in Hip-Hop History effort he did with Giuseppe Zanotti back in 2015. But, while details are still unknown at this point in time, we can rest assured that the design team from adi HQ will ensure that his efforts won’t be that bad — or lord help us all. Stay tuned for more.

Image via GQ