A true collab.
We just wrote an entire editorial on the state of sneaker collaborations — and how the majority of them are thoughtless and lazy — but this one from adidas and a Kind of Guise breaks the current-day collaboration mould.
This sneaker forms part of adidas’ collaborations with four different clothing brands: A Kind of Guise, Études, and Engineered Garments and retailer Kinfolk. Each retailer will release their own take on the trainer.
A Kind of Guise’s Ultra Boost take on new materials and patterns, featuring raised zig-zag pattern on it’s knitted upper, with an uncaged lacing system, added suede hits on the tongue —paired with a beautiful leather tab, atop a Boost midsole and yellow outsole. It comes complete with AKOG embossed and debossed branding on the tongue, lateral heel and insoles.
The a Kind of Guise x adidas Ultra Boost Collective releases exclusively from A Kind of Guise on Saturday, July 28th followed by a global release on August 25th at select adidas Consortium retailers.









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