AMIRI Opens Its First European Flagship in Milan

AMIRI has officially opened its first standalone boutique in Europe, choosing Milan’s historic fashion district as the brand’s new international home. Positioned at the corner of Via della Spiga and Via Sant’Andrea, the flagship marks a major milestone for the Los Angeles–born label as it deepens its presence in one of the world’s most influential fashion capitals.

The Milan boutique blends AMIRI’s California roots with the refined character of its new European setting. Designed by founder and creative director Mike Amiri in partnership with Milan-based studio PconP, the space draws heavily from Hollywood’s golden age—evoking the atmosphere of iconic hotels, vintage West Coast residences, and the cinematic world that has become central to AMIRI’s identity.

Inside, the store unfolds like a series of immersive “sets,” each offering its own perspective on the AMIRI universe. Natural materials such as wood, travertine, and limestone are paired with a checkered quartz floor inspired by 1920s architectural lines. The result is a visual dialogue between Hollywood glamour and Milanese craftsmanship.

A dedicated footwear salon highlights AMIRI’s signature silhouettes against pale green onyx walls and velvet seating. Upstairs, warm wallpaper and soft, lived-in textures nod to the brand’s West Coast heritage, contrasted by sharp stone shelving and elegant detailing. The lower level introduces an intimate AMIRI lounge—a space washed in golden California tones, complete with a bespoke glass bar, tapestry artwork, and vintage furniture reminiscent of private Hollywood estates.

Throughout the boutique, Art Deco lighting, Terrazza sofas, and curated art objects anchor the brand’s modern expression of luxury within a timeless aesthetic. The space reflects AMIRI’s continued evolution and its ambition to build a global retail network following the opening of its European headquarters in Milan earlier this year.

“Opening our first boutique in Milan, and our first space in Europe, marks an exciting new chapter for AMIRI,” Mike Amiri shared. “Milan’s legacy in craftsmanship challenges us to engage today’s global, hyperconnected audience with fresh energy—bridging classic artistry with a modern rhythm.”

AMIRI Milano is now open at Via della Spiga 18, operating Monday through Sunday from 10AM to 7PM.