Kyrie Irving & ANTA Present New Hélà Collection at New York Fashion Week

Kyrie Irving may be in the later stages of his NBA career, but the 33-year-old is only getting started on the ANTA-backed creative front. Ahead of New York Fashion Week, the Dallas Mavericks star has unveiled an expansive Hélà Season 2 Collection, which includes handfuls of apparel items, accessories, and the all-new Hélà Code sneaker.

As with other products from the ANTA KAI line, all impending designs are infused with Irving's pursuit of performance innovation and knack for cultural storytelling. Apparel and accessories from the Hélà Season 2 range is built around three guiding pillars: Resilience, Provision, and Metamorphosis. Irving and company focused on a trio of colors—"Earthen Clay," "Ember Orange," "Feather Blue"—for the collection, aligning with season-appropriate tones and reinforcing their shared vision of adaptability, purpose, and enduring style. The new Hélà lineup consists of oversized silhouettes and modular layers that allow wearers to adapt to changing settings without sacrificing style nor function.

Clothes and bags are accompanied by different footwear options. The Spring 2026-oriented NYFW will see Irving introduce the Hélà Code silhouette to his growing roster of ANTA collaborations. Shape-wise, the design bears resemblance to the Hélà Style Roots, a model that draws inspiration from skateboarding shoes. The Code blends ANTA's performance engineering with a lifestyle-ready aesthetic and features an EVA midsole, headdress-inspired embroidery across the upper, and herringbone traction. The low-top sneaker launches in five colorways: Kairoglyphics, Astral Eye, Ink of KAIro, Stone Craft, and Papyrus White.

Irving and ANTA will present their latest collection during New York Fashion Week on Friday, Sept. 12. An all-day activation will be held at 214 Lafayette Street. The space is open to the public from 1 p.m. to 5 p.m. A global ANTA.com launch for all items has yet to be confirmed by the brand.

For more footwear news, check out the Nike LeBron 23 catalog.