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ANTA and Kyrie Irving continue to blur the lines between sport, culture, and storytelling with a fresh rollout of the Hélà Style lifestyle shoe. Originally exclusive to China, the Hélà Style silhouette now makes its official U.S. debut, joined by two new “Roots” colorways in brown and purple.
Designed as a lifestyle extension of Kyrie’s footwear line, the Hélà Style draws inspiration from skate aesthetics and spiritual symbolism. It stands as a personal statement piece, connecting to Kyrie’s cultural lineage and values through symbolic design choices.
The Hélà “Roots” drops are headlined by a rich brown edition, available now on ANTA.com, with a wider release at Foot Locker scheduled for April 26th. The regal purple colorway will follow on April 30th, exclusively via ANTA.com. Additionally, the original Hélà Style colorway will relaunch on April 19th through select retailers including Extra Butter and Hibbett.
Each Hélà “Roots” sneaker is crafted with eco-conscious materials and features four symbolic sole plates: the Root Plate honors Kyrie’s parents and family, the Court Plate links his No. 11 jersey to performance heritage, the Tribal Plate is etched with “Hélà Chief” as a nod to ancestral pride, and the Cultural Plate brings together Native and Eastern symbolism in the form of a shaman's hand and Tai Chi’s yin-yang.
Through this drop, Kyrie and ANTA present more than a lifestyle sneaker—it’s a foundation built on legacy, spiritual awareness, and personal identity.
Make sure to grab your pair from Anta.com and keep your eyes on our official twitter for further updates.
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