In the pulsating landscape of Berlin fashion, where streetwear meets high-end design, GmbH stands out with its edgy and avant-garde spirit. Known for defying norms, the label has partnered with renowned sportswear brand ASICS, teasing a much-anticipated sneaker release that fuses two distinct design philosophies.
Revealed during GmbH's recent fashion showcase, this collaboration breathes new life into ASICS’ classic Gel-Kayano series, celebrated for its sustained allure among runners and sneaker enthusiasts. While this isn't the debut partnership between GmbH and ASICS, the Gel-Kayano Legacy emerges as a fresh chapter, articulating a blend of modernity with nostalgic nods to iconic running forms.
Official images now illuminate the reimagined Gel-Kayano, revealing an avant-garde aesthetic that sits comfortably at the intersection of sport and fashion. The choice of unconventional colorways—“White/Black” and “Coriander Green/Gold”—is a bold departure, echoing GmbH's celebrated daring ethos.
Notably, the design features a larger mesh opening base on the pairs, showcasing breathability and style in equal measure. Leather panels overlay these mesh sections, adding a luxurious texture that elevates the sneakers beyond mere footwear. The contrasting materials are a story in themselves, interplaying with colors to shape the character of the shoes.
The finishing touches are in the details: co-branding elements, with GmbH’s logo elegantly positioned and Chinese characters adorning the tongue labels. These characters are not merely aesthetic; they resonate with the international, cross-cultural approach that is a hallmark of GmbH's designs.
See for yourself below, and expect pairs to hit retailers on September 21, 2023, for $220 a pop.