Central Cee and Coca-Cola Zero Sugar have already kicked off the new Premier League season with “The Team,” an original track created as part of Coca-Cola’s latest football campaign, Taste Every Second.
Released on August 18, the P-rallel-produced track was made to capture the emotional swings that come with following a Premier League club, from the anticipation before kickoff to the tension, heartbreak, and celebrations that follow throughout the season.
The collaboration is a natural fit for Central Cee, who has regularly crossed between music, fashion, and football culture. “The Team” mixes football references with his usual approach, while its central theme focuses on the unconditional attachment supporters have to their clubs.
Alongside the song, Central Cee also stars in Coca-Cola’s Taste Every Second campaign film. The two-minute spot follows the rhythm of an entire Premier League season, moving from the optimism of preseason through to the drama of the final matchday.
The campaign launched alongside the track on August 18, with additional fan activations, limited-edition Coca-Cola packaging, collectibles, and football-related promotions rolling out throughout the season.
“The Team” was released through Live Yours/Columbia Records and real thing records, Coca-Cola’s record label launched in 2025.







