Concept Lab // Air Jordan 11 “Navy/Gum”

Concept Lab // Air Jordan 11 “Navy/Gum”

Gum SZN.

I just can’t get enough Gum in my life.

And being a big Jordanhead, it makes it all the more difficult with the Jumpman Brand offering up sweet F-A when it comes to gum-soles sneaks. So I decided to get in the lab, create a handful of gum-soled Jordan 11s in hope that they sit up and take notice.

First off the bat was a Red/Gum rendition, followed by a back-to-basics Black/Gum, and a militaristic Olive Green paring,  and for our fourth and final concept of the gum-soled series of 11s,  we revert back to a mid option of 2016’s Low — a pair that struck a chord with Jordanheads the world over — even those who despise the low-cut of the Eleven. It was so well revered that the entirety of social media demanded a mid version straight away, but it seemingly fell on deaf ears.

So here it is — if only it was real. Perhaps one day it will be, but for now, enjoy this visual representation below!

Wanna see more? You can check out all of our Concepts HERE!

Air Jordan 11 “Navy/Gum”

From the HOUSE OF HEAT Concept Lab




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