This would have to be a first for Supreme.
Despite its dowdy image in the eyes of some, Birkenstock has found itself occasionally straying under the fashion spotlight, with the company’s sandals and slides having been reinterpreted by labels and designers such as Opening Ceremony, Rick Owens, and Concepts, as well as now-closed Parisian concept store colette in 2017.
Cathy Horyn traveled across to Germany to profile the footwear company for The Cut, examining how the brand’s cork-and-leather sandals are made and speaking to Birkenstock CEO Oliver Reichert about the brand’s success. Reichert, as it turns out, is quite an outspoken guy, likening mooted collaborations with Supreme to “prostitution” and proclaiming, “I don’t give a shit about fashion.” It’s quite the read.
You can read the whole profile in The Cut.
In other Supreme news, the iconic Skate Brand has been called out for plagiarism.
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