The Interview // Rocafella co-founder Kareem “Biggs” Burke
Can’t knock his hustle.
We sat down with Rocafella co-founder Kareem” Biggs” Burke to talk sneakers, fashion and hip-hop culture.
Biggs’ role in setting up Rocafella was instrumental to the success of artist like Jay Z, Cam’ron and Kanye West. But it’s not just all about the music. Burke has always had the eye for the drip, from sneakers to threads, he’s always been about the flex. From Roc 96 to REDO, to a killer collection of custom “Reasonable Doubt” Jordans and Nikes (further below), Burke has his hand in everything.
In the interview, Burke speaks on how Rocafella came to be, and how their influence helped bridge the gap between music, fashion sneakers and the mainstream. This is a must see for any serious hip-hop fan! Check it out below!
Shot and interviewed by the brodie Phil Tursi.