GOAT Launches BF25 Black Friday Event With Rare Prizes and Daily Drops

GOAT is kicking off its annual Black Friday celebration with the return of BF25, a weeklong event built around daily drops, rare prizes and a new gamified astrology theme. The platform is inviting its global community to participate in seven consecutive days of interactive experiences tied to the elements—Earth, Water, Air and Fire—each offering a chance to unlock exclusive rewards.

This year’s approach centers on a tarot-style system that allows users to reveal surprise drops and claim access to some of the most sought-after items in GOAT’s archive. Participants will receive new readings each day, creating multiple opportunities throughout the week to win limited releases and high-value collectibles.

GOAT has previewed several of the most coveted prizes lined up for BF25, including the Transformers x Air Jordan 5 Retro “Black Ops” Sample, a pair that rarely surfaces publicly. Other highlights include the Nike SB Dunk Low “The Wizard of Oz Ruby Red Slipper,” Louis Vuitton x Nike Air Force 1 Lows in both Triple White and Triple Black, a Chrome Hearts multi-framed cross pendant and a Grade 10 first-edition Shining Charizard from the Pokémon Neo Destiny series.

The BF25 event spans seven days, with new experiences and drops appearing daily through the GOAT app. With prizes ranging from ultra-rare sneakers to high-end jewelry and collectibles, this year’s Black Friday event delivers one of the platform’s most diverse and high-value lineups to date.

GOAT BF25 starts Friday, November 21 at 10 AM PT and runs through Thursday, November 27 at 6:30 PM PT.