Two-time Sports Creator of the Year Award winner Jesse Riedel—better known to his fans as Jesser—has just unveiled his first-ever original sneaker design: the Bucketsquad 1.
As the man behind the Bucketsquad brand and a YouTube channel with a whopping 15 million subscribers, Jesser is no stranger to crafting successful ventures. Now, he's putting that expertise into footwear, and he's brought along some of the best in the business to assist.
A Passion Project Turned Reality
The Bucketsquad 1 isn't just a sneaker—it's a manifestation of Jesser's passions. With a love for basketball, gaming, and of course, the Bucketsquad community, Jesser, alongside his team and Executive Producer Marko Preocanin, designed a shoe that encapsulates the essence of their brand. "An original sneaker was a natural next step for us," Preocanin remarked, echoing the momentum building around Bucketsquad's extensive apparel catalog.
The Everyday Shoe with Premium Touch
Designed with daily wear in mind, the Bucketsquad 1 goes beyond looks. The shoe promises comfort with a blend of premium materials like basketball-inspired black leather and breathable white mesh, perfectly complementing the popular Bucketsquad shorts. The versatility of its colorway ensures it's an easy addition to any outfit, making it a quintessential lifestyle sneaker.
A Powerhouse Collaboration
What adds another layer of credibility to this ambitious project is the minds behind the creation of the Bucketsquad 1. The sneaker silhouette was originally conceived for SoleSavy by industry veterans Gemo Wong and Justin Taylor, known for their contributions to iconic collaborations like Travis Scott x Jordan and Dior x Jordan. Produced by Garrixon Studios in Philadelphia, the shoe demonstrates the strength of creator-led brands, further emphasized by Ali Adab, CCO of SoleSavy: "Jesser’s Bucketsquad brand showcases the power of creators as entrepreneurs building successful businesses."
The Bucketsquad 1 is available for preorder until September 24 at 11:59 p.m. PST at bucketsquad.com.
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