In anticipation of the much-awaited return of the original Air Jordan 9 "Powder Blue" in 2024, Jordan Brand is building the excitement through its new release, the Air Jordan 1 Elevate. This model, though it takes certain creative liberties, manages to encapsulate the essence of Michael Jordan's premier signature shoe, channeling a rich legacy that has extended far beyond the basketball court.
The latest iteration of the Air Jordan 1 Elevate pays homage to Jordan’s alma mater, the University of North Carolina at Chapel Hill, borrowing the institution's iconic "Dark Powder Blue" for its accents. This distinctive shade graces the Swoosh, toe box, collar, and outsole, serving as a subtle yet unmistakable nod to the Tar Heels' signature colors. In contrast, the sneaker features a clean, white backdrop, with the pristine hue extending across the leather upper, midsole, and lace unit, reinforcing the model's classic aesthetic.
This UNC-inspired version of the Air Jordan 1 Elevate is expected to create a buzz among both new sneaker fans and long-time Jordan enthusiasts, serving as a bridge between different eras of sneaker culture. By revisiting these historic university colors, the brand not only celebrates its heritage but also teases the nostalgia that will accompany the re-emergence of the Air Jordan 9 "Powder Blue."
The Air Jordan 1 Elevate High “Dark Powder Blue” is available now, on Nike.com.