Jordan Brand Serves the Air Jordan 12 "Egg Nog" Ahead of the Holidays

Jordan Brand’s holiday playbook has quietly evolved into one of its strongest storytelling lanes, and 2026 is shaping up to be the most ambitious year yet. With confirmed themed releases already lined up for Valentine’s Day, Lunar New Year, Halloween, and Christmas, the brand continues to lean into seasonal narratives across its core silhouettes. Now, Christmas looks set to expand even further, as the upcoming Air Jordan 12 "Eggnog" is expected to join the festive lineup — arriving slightly ahead of schedule on October 17.

The Air Jordan 12 "Eggnog" will serve as the second Christmas-themed release of the year, pairing alongside the previously revealed Air Jordan 3 "Santa." While official imagery has yet to surface, early mock-ups give a clear indication of the intended direction. The design leans into a clean, winter-ready palette, built around a creamy off-white leather upper that mirrors the AJ12's classic construction. Smooth panels, stitched ribbing, and the model’s signature mudguard remain intact, preserving the silhouette’s premium feel.

Warm brown accents are expected to play a key role, appearing on the external eyelet hardware, the midfoot branding plate, and the heel details. Subtle branding hits and tonal tooling round out the look, reinforcing the Air Jordan 12’s reputation as one of the brand’s most elegant retros.

While final details are still under wraps, the Air Jordan 12 "Eggnog" fits seamlessly into Jordan Brand’s broader 2026 holiday strategy — one that balances seasonal storytelling with wearable, lifestyle-driven design. With its early October release window, the pair is positioned as a bridge between fall rotations and end-of-year drops.

Expect more details on the Air Jordan 12 "Egg Nog" to surface in the coming months as Jordan Brand’s holiday calendar continues to take shape.

Until then, you can stay updated with the brand's latest releases via our dedicated Air Jordan Release Dates page.