Jordan Brand Celebrates the Knicks’ Championship With Air Jordan 3 “Knicks” Pre-Orders

New York is still riding the high of its championship run, and Jordan Brand is marking the moment with a timely Air Jordan 3 “Knicks” pre-order.

The release leans into the city’s long-running basketball identity, pairing a white leather upper with orange and blue accents across the eyelets, liner, midsole, and branding. Classic elephant print lands at the toe and heel, keeping the pair rooted in traditional Air Jordan 3 language while giving it a clear New York feel.

The timing is no accident. As the city celebrates one of the biggest moments in Knicks history, the Air Jordan 3 “Knicks” arrives as a nod to the team, the city, and the kind of moment that will live on inside Madison Square Garden lore.

The pre-order begins today, June 18, at 10 AM ET through the SNKRS App.

The drop also arrives alongside another New York-themed Nike release, with the Nike Air Force 1 Low “NYC” expected to open for pre-order today through select retailers. That pair continues Nike’s recent push around the beloved 2001 Air Force 1 shape, complete with special NYC details and insoles inspired by Madison Square Garden.

Together, the Air Jordan 3 “Knicks” and Air Force 1 Low “NYC” suggest that Nike Inc. is beginning to lean further into pre-order releases around key cultural and sporting moments. Rather than waiting for a traditional launch window, Nike and Jordan Brand appear to be giving fans a chance to lock in pairs tied directly to the moment.

Expect the Air Jordan 3 “Knicks” pre-order to begin today, June 18, at 10 AM ET on SNKRS. The Nike Air Force 1 Low “NYC” is also expected to open for pre-orders today through select retailers.