Brandon Ingram Inks Endorsement Deal with Jordan Brand
Jordan Brand's basketball roster has never looked so star-studded. The brand has firmly established its presence on the court, with marquee names like Jayson Tatum, Luka Doncic, and Zion Williamson already donning the Jumpman. After months of industry chatter and subtle hints, New Orleans Pelicans forward Brandon Ingram is officially joining the fold.
While Ingram began his NBA journey with Adidas, wearing their gear for the first five seasons, his contract with the three-stripes brand ended in 2021. Since then, he's transitioned to wearing Nikes, showing fans what was to come. Rumors intensified when Ingram was seen wearing Air Jordans during games and later attended Jordan Brand's exclusive annual "Board of Governors" retreat—typically an invite-only affair for athletes, employees, and collaborators. These moves did much more than just fuel speculation; they almost signaled an inevitable transition.
Ingram was also seen in the upcoming Air Jordan 38 "FIBA" during Team USA’s exhibition games, leading up to the 2023 FIBA World Cup. He is expected to continue wearing this Cushlon wedge-assisted silhouette throughout the 2023-24 NBA season.
Ingram’s signing with Jordan Brand is a significant milestone for both parties involved. For Ingram, the partnership allows him to align himself with a brand that is almost synonymous with basketball greatness. It's not just about the gear but the legacy and the culture that comes with wearing the Jumpman. For Jordan Brand, this is another savvy move that reaffirms their commitment to nurturing talent and expanding their influence on the court. They’ve not only secured a dynamic player but also added to their ever-impressive lineup of ambassadors, which already includes seasoned pros like Chris Paul and Bradley Beal, as well as rising star Paolo Banchero.
With a roster that reads like an All-Star team sheet, Jordan Brand’s on-court endeavors are not just about footwear but also about creating compelling narratives around these athletes. The signing of Brandon Ingram exemplifies this strategy perfectly. It's an exciting chapter for Ingram, for Jordan Brand, and for fans who can expect some show-stopping performances and iconic styles in the seasons to come.