Concept Lab // Travis Scott x Air Jordan 1 Low OG "Bred"

As Jordan Brand continues exploring the intersection of nostalgia and modernity, its partnerships remain a focal point, especially those with cultural icons like Travis Scott. Despite recent rumors hinting at a potential slowdown—or even a conclusion—to the Travis Scott x Air Jordan partnership, the sneaker world remains obsessed with La Flame's fliped-Swoosh sneakers.

We, too, are always finding new ways to reinterpret Travis Scott's Air Jordan 1 designs, often featuring in our Concept Lab—and today, a fresh design is being hand delivered, the Travis Scott x Air Jordan 1 Low OG "Bred."

This concept reimagines the classic "Bred" colorway, originally made famous by Michael Jordan during his early NBA career, with Scott’s distinctive styling. The design merges the iconic black and red leather upper with Scott's signature reverse Swoosh, creating a bold fusion of heritage and contemporary flair.

This concept arrives amid news of consecutively canceled Travis Scott x Air Jordan 1 Low collaborations, suggesting that the days of this prolific partnership might be numbered. However, there is a silver lining for fans of the rapper's sneaker collaborations. We can confirm that a new Fragment x Travis Scott x Air Jordan 1 Low collaboration is in the pipeline for 2025, with possibly one or two more designs still under wraps.

As we await official announcements and potential releases, keep an eye on our Air Jordan Release Dates Calendar for the latest updates on all upcoming drops, including any new additions to the Travis Scott x Air Jordan lineup.