When you’re one of the greatest rappers of all time — and delivering one of the most iconic Super Bowl halftime performances in history — it only makes sense that Jordan Brand would honor the moment with a sneaker to match.
In 2022, Eminem took the stage at SoFi Stadium alongside Dr. Dre, Snoop Dogg, and others for a performance that instantly became part of music and sports lore. On his feet: a never-before-seen Air Jordan 3 PE crafted just for the occasion.
Today, new images of that ultra-rare pair have surfaced, offering a closer look at the fine details. Built on the base of the beloved OG "Fire Red" Air Jordan 3, Slim Shady’s pair stands apart with icy translucent outsoles, personalized name tag heel tabs, and custom co-branded tongue labels. Eminem’s record label logo is also stamped on the inside of the tongue, adding an unmistakably personal signature to the design.
While it stays true to the classic white, red, and grey palette of the original, these added custom touches elevate the sneaker into truly rarefied territory—a perfect nod to a moment when music, culture, and sport collided.
Unfortunately, these pairs were made exclusively for Eminem (and likely a few extra samples floating around) and are not expected to be released to the public. Still, fans can enjoy the detailed imagery now making its rounds online.
For Air Jordans that will be hitting shelves soon, check out our comprehensive Air Jordan Release Dates Calendar.
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