Jordan Brand Unveils the Luka Dončić Signature Sneaker, the Jordan Luka 1

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Ever since he was announced as a Jordan Brand athlete back in late 2019, fans have eagerly been awaiting the debut signature shoe for the Slovenian superstar that is Luka Dončić. With two years passing, and the Dallas Maverick stacking up a fine resume, nothing came about. But now we have confirmation that Dončić will finally be receiving his first signature sneaker, the Jordan Luka 1

Officially unveiled by the brand and on-court by Luka earlier today, some ket specifics on the design have been revealed.

What to Know:

The Luka 1 is designed for the multidirectional play of Luka Dončić. The guard’s debut signature shoe combines a new IsoPlate foot frame and a new performance foam called Formula 23.

The IsoPlate system continues a long legacy of Jordan Brand performance innovations, like Flight Plate and Eclipse Plate technology.

An injected foam, the new Formula 23 is one of the most sustainable performance foams made by a NIKE, Inc. brand.

The Luka 1 is designed for the deceptive, off-speed play of Luka Dončić, featuring a new IsoPlate system with full-length Formula 23 performance foam in the midsole. The shoe follows a long line of innovative Jordan Brand performance systems, like the Flight Plate in the Air Jordan XXVIII and the Eclipse Plate debuted in the Air Jordan XXXIV.

How the Tech Works:

The IsoPlate foot frame wraps up the lateral forefoot to keep players contained over the footbed, helping secure the foot when going from front to back. The Formula 23 foam provides a lightweight, responsive ride and helps propel the player during side-to-side movement — think a step-back, a Euro step, a crossover, or even a defensive slide. Breathable Flightwire cables on the lateral side of the upper also help contain the foot.

When more details on the debut release comes to light, we’ll be sure to keep you updated right here on our official Twitter account — but until then, grab a very first look at the sneaker here below.