First Look: SoleFly x Air Jordan 3 "Miami Hurricanes"

SoleFly’s annual collaborations with Jordan Brand have become a staple of the holiday season, often dropping around Miami’s Art Basel with some of the most memorable releases in recent memory. From 2018’s patent leather Air Jordan 1s to the luxurious Air Jordan 10s in 2019, the Miami retailer has built a reputation for blending Jordan heritage with the city’s rich cultural identity. For Holiday 2025, SoleFly and Jordan Brand are returning to that formula with a new Air Jordan 3 collaboration, revealed during the Miami Hurricanes’ football season opener.

Co-owners of SoleFly and former NFL star Edgerrin James were spotted wearing the pair on the field, giving us the first real look at the collaboration. The sneaker arrives in a Hurricanes-inspired mix of Sail, Gorge Green, and Bright Mandarin, highlighted with classic color-blocking and premium suede overlays. It’s a theme SoleFly has touched on before with its duo of Air Jordan 1 releases in 2018, but this marks the first time the storied partnership has used the Jordan 3 silhouette to celebrate the U’s colors.

Special packaging and details like custom hangtags, graphic tissue paper, and commemorative insoles suggest this release will continue SoleFly’s tradition of storytelling through elevated presentation. With its bold college-inspired palette and ties to Miami culture, the SoleFly x Air Jordan 3 is poised to be one of the standout Jordan collaborations of the year.

Expect the SoleFly x Air Jordan 3 to release during Holiday 2025 through SoleFly, and select Jordan Brand retailers.

In other Jumpman news, the Air Jordan 11 "Gamma" will return for the Holiday 2025 season.