New Balance 990v7 " Kool Grey" Drops Nov. 6

New Balance has officially unveiled the 990v7 Made in USA sneaker with a "Dad's Back" campaign.

The shoe is guided by a philosophy the brand defines as "memories from the future," which aims to balance familiarity and innovation.

Chris Davis, New Balance Brand President and Chief Marketing Officer, shared the following in an official announcement of the shoe: "The epitome of quality and craftsmanship, the 990v7 has been thoughtfully evolved, updated, and reimagined for today's consumer. Born from running, the 990 has grown far beyond its original purpose, earning the admiration of marathoners, fashionistas, and comfort enthusiasts around the globe. That universal appeal, grounded in authenticity, utility, and enduring quality, is what continues to make the 990 unlike anything else in our industry. That versatile excellence of the 990v7 continues to make it beloved by supermodels in London and dads in Ohio alike."

The shoe arrives to NewBalance.com and select global retailers on Friday, Nov. 6, with an MSRP of $200.

Official images of the New Balance 990v7 have surfaced, giving us a full look at the next entry in the Made in USA line.

The debut "Kool Grey" colorway pairs layered suede and mesh with cream and pale blue accents, while updated tooling underfoot combines FuelCell cushioning with ENCAP support. “990v7” branding appears on the insoles, with Made in USA detailing at the heel. The model is still expected to make its retail debut on November 6, with firm release details likely to follow soon.

Make sure to follow our official Twitter for the latest updates.

Joe Freshgoods has shared a closer look at the upcoming New Balance 990v7, giving us one of the clearest looks yet at the next chapter of the 990 line. The model is expected to make its debut in November, with this blue-grey pair highlighting the layered upper and updated tooling.

Make sure to follow our official Twitter for the latest updates.

Original story: Over the last few years, New Balance has exploded in popularity thanks in large part to a handful of technical retro running shoes. Yet, the brand has never abandoned its Made in USA program, expanding its 990 series on a much more consistent basis than was the case a decade ago.

Before 2026 ends, it seems the Boston-based institution will introduce the New Balance 990v7 to market.

On Sept. 16, a billboard was spotted in New York City's SoHo neighborhood and shared on social media by a number of accounts. The large advert could've easily gone unnoticed because it mostly consisted of a white-colored backdrop. Dead in the center, however, is a grey-colored New Balance sneaker. A direct callout to "990v7" appears on the billboard's bottom-left corner, dispelling any doubt about what model is on display.

The current New Balance 990v6 launched in November 2022. Prior to that, the 990v5 and 990v4 hit the market in May 2019 and February 2016, respectively. Every style in the 990 series has built upon the legacy laid out by the original New Balance 990 in 1982.

Much about the 990v7 is under wraps as of writing, but the overall aesthetic doesn't seem to deviate too much from the 990v6. It's possible the design team behind the Made in USA offering wanted to further explore what modernized heritage could look like. The model's sportier look should be complemented with some iteration of FuelCell foam, although the brand might've used the same Infinion foam found in the New Balance 1080v15 instead.

Stay tuned for firm NewBalance.com release details, which should surface soon.

Download the House of Heat° app (iOS/Android) to stay updated on this and other stories.