New Balance and Jaden Smith Unveil the MSFTSrep 0.01 Silhouette

Jaden Smith has once again merged his passion for fashion and environmental consciousness with his newest sneaker collaboration. MSFTSrep, his brainchild brand, is joining forces with New Balance to unveil the MSFTSrep 0.01, a sneaker that effortlessly blends retro aesthetics with modern design sensibilities.

At first glance, the silhouette evokes memories of classic tennis shoes like the Reebok Club C, yet it distinctly carves its own identity. The collaboration draws on the beloved 1989 New Balance 550 elements but introduces innovative modifications, creating a bridge between the past and present. This connection is further underscored by a chunky, yellowed outsole, infusing a time-honored "White/Black" upper with a hint of vintage charm.

Brand interplay is evident in the unique markings of the shoe. The traditional "N" takes a backseat, replaced by a bolder "NB" on the lateral side, while "msftsrep" graces the medial profile. Enhanced branding on the tongue and heel firmly positions this collaboration as a significant milestone for both Jaden Smith and New Balance.

However, what sets this sneaker apart is not just its design but its eco-conscious ethos. Smith's commitment to sustainability is palpable. While MSFTSrep has been steering its direction towards sustainable luxury, this footwear embodies that vision, hinting at the use of recycled materials, a testament to their shared dedication to a greener footprint.

See for yourself below, and expect these to roll out at select NB stockists and NewBalance.com on October 12th; Keep your eyes glued to our official Twitter account for further updates.