JJJJound's New Balance 1890 Collab Releases June 25

Montreal's JJJJound is the latest institution to help New Balance push the 1890 sneaker design.

Joe Freshgoods recently showcased the fervor surrounding the viz-tech proposal, dropping a total of three eye-catching colorways inspired by his favorite hip-hop music videos from the 1990s and early 2000s. Justin R. Saunders and team, however, are going with much tamer ensembles for their New Balance 1890 collaboration. A first-look posted to social media reveals the ABZORB-cushioned silhouette in a straightforward black-and-white color scheme. Hits of off white and silver join the mix, but, like so many other JJJJound sneaker collaborations, the NBs are left predominantly simple. "JJJJound" text replaces traditional branding on the lateral heel. A second "Silver" pair will release as well.

Both NB 1890s will release on Thursday, June 25. The "Black" pair will launch via JJJJound, New Balance, and select retailers, while the "Silver" style is exclusive to JJJJound.

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