Buffalo Bills Quarterback Josh Allen Signs with New Balance

The Philadelphia Eagles and Dallas Cowboys kicked off the 2025 NFL season last night, setting into motion what's sure to be an exciting 18-weeks. Off-the-gridiron, the game has also delivered special products, initiatives, and announcements that showcase just how far U.S. football has come.

Josh Allen, quarterback with the Buffalo Bills, recently shared that he's signed an endorsement deal with New Balance, a brand with minimal presence in the National Football League.

According to a letter penned by the 29-year-old and shared with the deal's announcement, the move from Nike to the Boston-based institution "felt like coming home." Allen was born and raised in Firebaugh, California, a town that isn't a top candidate to produce elite-level U.S. football talent. And thus, the Bills QB recognizes the importance of "grit, discipline and the value of hard work," things he learned in Firebaugh. New Balance is a company "built on family, community and authenticity," elements important to Allen. Thus, his decision to join the team was easy.

The full extent of Josh Allen's partnership with New Balance has yet to be seen, but expect the quarterback to rock N-branded cleats on the gridiron from this point forward. You can check out the brand's offerings via NewBalance.com/football right now.

For more news related to the NFL, check out the NFL Pegasus 41 running shoes and NFL Crocs Classic Clogs.