Kith and New Balance Open a Permanent Retail Space in West Hollywood

Kith and New Balance are extending their partnership with a permanent retail space inside Kith’s West Hollywood flagship.

Located on the lower level of the Sunset Boulevard store, New Balance at Kith brings together New Balance footwear, apparel, collaborative product, and a curated menswear assortment in one dedicated space. The concept builds on the brands’ long-running relationship while giving New Balance a more focused presence inside one of Kith’s key retail locations.

The space includes men’s and women’s New Balance apparel, Kith & New Balance collections, third-party menswear, and a Footwear Wall with more than 200 pairs across men’s, women’s, and kids sizing. The selection spans lifestyle staples, performance running, basketball, tennis, and kids’ footwear, giving the store a wider mix than a standard New Balance retail setup.

New Balance at Kith will also serve as the exclusive American distributor for New Balance Grey, which includes New Balance Skate and New Balance Made in USA. Future additions are expected to include New Balance: Tokyo Design Studio and the Shohei Ohtani collection. Kith & New Balance collaborative footwear will also be part of the offering, including pairs from the sold-out 99x Series.

Apparel and accessories will play a regular role in the space as well. The Summer 2026 Kith & New Balance collection includes lightweight technical jackets, graphic tees, jerseys, matching bottoms, headwear, socks, and active accessories. The collection releases first at New Balance at Kith on Friday, June 26, before its wider global launch on Monday, June 29.

Alongside the New Balance product, Kith has also built out a menswear assortment centered on Japanese design. Brands such as vowels, Neighborhood, Auralee, Levi’s Made & Crafted, Levi’s Made in Japan, and Porter will be featured, with the selection set to rotate seasonally. The mix is intended to sit naturally alongside the footwear wall while bringing a different kind of shopping experience to West Hollywood.

The opening also ties into Kith’s 15th anniversary year through the debut of the Ronnie Fieg & New Balance 2011, a new original silhouette from Fieg and New Balance. Named after the year Kith was founded, the model arrives in four colorways: Leaf, Sakura, Redwood, and Bark.

Each pair features a premium suede and leather upper over New Balance 1890 tooling, with custom packaging created for the anniversary. All four colorways will debut early at New Balance at Kith, while Redwood and Bark will remain exclusive to the space for the global launch on June 29.

New Balance at Kith opens on Friday, June 26, at Kith West Hollywood.

New Balance at Kith

8500 Sunset Blvd
West Hollywood, CA 90069
Lower Level

Store Hours

Monday–Saturday: 11 AM–8 PM
Sunday: 11 AM–7 PM