Cooper Flagg's Signature New Balance Logo Unveiled

New Balance athlete Cooper Flagg has officially unveiled his new signature logo, giving fans a first look at the mark that will represent the young NBA star moving forward.

Flagg revealed the logo at a New Balance event at the NBA China store in Macao, where the Dallas Mavericks are visiting for the 2026 NBA China Games. The design connects to Flagg’s name while incorporating elements inspired by his roots in Maine.

The logo features pine tree cutouts along the sides, representing the environment where Flagg grew up. The design also includes subtle references to Maine while maintaining a clean and simple look.

“Note”Cooper Flagg's Signature New Balance Logo

“The logo design represents me,” Flagg said. “It connects to my name, but also to my roots, which was really important to me.” He added that the design was created to reflect where he comes from while still feeling true to his personal style.

The new logo marks another step in Flagg’s growing relationship with New Balance as the brand continues to build around one of basketball’s emerging stars. More products featuring the logo are expected to follow as the partnership develops.

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