The New Balance 204L "Pearl Grey" Is Quiet Luxury Done Right

Few models have surprised the market like the New Balance 204L. Often cited by retailers as one of the brand’s best-performing footwear silhouettes, its success has been buoyed by the cultural influence of Rosalía, who’s made the model her go-to in recent months.

Now, New Balance looks to sustain that momentum with the release of the new New Balance 204L "Pearl Grey", a tonal addition arriving this month.

Covered almost entirely in soft suede, the "Pearl Grey" iteration leans into New Balance’s minimalist design ethos while keeping the shoe’s retro running DNA intact. Light grey and off-white tones blend across the upper, matched with a two-tone grey outsole that enhances its neutral appeal. The design retains the model’s signature sculpted side panels and debossed “N” logo, underscoring the early 2000s running aesthetic that has defined its resurgence.

Priced at $120, the New Balance 204L "Pearl Grey" will release on October 17 via NewBalance.com, joining the growing roster of understated lifestyle options under the brand’s ever-expanding catalogue.