Sneakersnstuff Celebrate 20 Years with Special-Edition “Grown Up” New Balance 577

20 years strong.

It’s been 30 years since the New Balance 577 hit the global market, and for the last 20 of those years, retailers Sneakersnstuff have been providing diehard sneakerheads with all the NNB goods one could ask for. Founded by two sneaker obsessed kids, Erik Fagerlind and Peter Jansson, SNS has been continually growing, and bringing the love of sneakers to a global audience and the Sneakersnstuff family has grown to over 250 sneaker-obsessed “kids.” From Stockholm to London, Paris, Berlin and the United States, the New Balance 577 holds a special place in the Sneakersnstuff DNA. To celebrate the 20 years of business, Sneakersnstuff has collaborated on the limited edition “Grown Up” New Balance 577SKS; a shoe for the kids who have grown up — they’ve even used some of their long-term employees to be the faces of their marketing campaign.

This made-in-the-England 577 features all the premium perks you’d expect from both SNS and New Balance; Starting with a supple soft pigskin suede in warm tan, the pair calls upon a lighter shade of the hue for its perforated toe box and ankle collar, with the former overlayed by a smooth grey leather. A classic New Balance navy and grey decks out the profile N motif, which is counterbalanced by a navy suede heel overlay that sports a soft pink embroidered finish. The pastel hue continues to the tongue, ENCAP midsole branding, and co-branded insoles to complete the design.

This celebratory SNS x New Balance 577 will be exclusive to SNS locations and their webstore, retailing for $160 come August 24th. These will be limited, so you’ll have to head on over to SNS.com to enter the raffle STAT! Take in a detailed look at the pair and campaign below, and good luck on the drop!

SNS x New Balance 577 “Grown Up”

Style Code: 577SKS
Color: Sand/Pink
Release Date: August 24th, 2019
Price: $160