A’ja Wilson is set to begin her first global tour as a Nike signature athlete next month, with Nike Basketball organizing a multi-city run across Europe. The tour will include stops in Paris, London, Berlin, and Hilversum in the Netherlands.
The initiative is designed to connect Wilson directly with the next generation of players through basketball clinics, community conversations, and curated cultural programming. Each stop will focus on growing the women’s game at the intersection of sport and community, while reinforcing Wilson’s expanding role within Nike’s global basketball strategy.
Wilson enters the tour following a historic 2025 WNBA season. The three-time champion and four-time MVP became the first player in league history to win a Championship, Finals MVP, league MVP, Defensive Player of the Year, and the scoring title in a single season. The European visit marks the next step in extending that impact beyond the United States.
The tour also aligns with the expected debut of the Nike A’Two, Wilson’s second signature basketball shoe. As anticipation builds around the model, the global appearances position her firmly at the forefront of Nike Basketball’s women’s category.
Wilson’s first overseas tour underscores both her continued rise and Nike’s sustained investment in growing the game internationally.
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