EA Sports x Nike Air Max 90 "Play Like Mad" Celebrates the Launch of Madden 2024

A small restock of the EA Sports x Air Max 90 “Play Like Mad” went down on Nike.com today, March 13th, 2024.

Nike will welcome the new football season in style with the special-edition EA Sports x Air Max 90 “Play Like Mad” — a triumphant ode to the much-anticipated release of Madden ‘24.

The meticulously designed Air Max 90 “Play Like Mad” boasts an upper decked out in textured brown, evoking the rugged essence of a pigskin football. Complementing this, dark brown smooth leather swathes the underlay and mudguard. Adding a dynamic touch, the game's “Play Like Mad” slogan is masterfully embossed on the mudguard leather.

This edition doesn’t shy away from vibrancy, as royal blue and red accents—directly inspired by the NFL's official logo—adorn the outsole and interior. This color scheme harmonizes with the Buffalo Bills' uniforms, creating a seamless bridge between the sneaker and the team’s visual identity. A set of special insoles featuring the Madden logo and illustrations reminiscent of a coach’s playbook inject an additional exclusivity into this edition.

The Air Max 90 “Play Like Mad” will make its way to Nike.com on September 1st, 2023.

Grab an eyeful of the official imagery below, and as always, keep your eyes glued to our official Twitter account for further updates.